Josie Balkowski

Notebook Author

Okay, let’s face it: there is a very stereotypical view of what a writer looks like floating around out there in Hollywood. On one hand it is nice to see the writing world authenticated as a real profession, but why does it have to be romanticized and appear so glamorous everywhere I look. On Sex …

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Titilating Titles

August 7, 2012 Some titles are wistful and subtle like Gone With the Wind while others are a bullet straight to the heart like Jodi Picoult’s Nineteen Minutes. But no matter which angle they take, titles are a large part of a consumer’s first impression and can make the difference between a sale or re-shelving. No wonder that coming up with …

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